Usability testing

Did you know that you could be losing customers simply because they don't know where to click on your homepage? Usability testing is an often ignored aspect of online marketing, but one that could make an enormous difference to your web conversions.

By thoroughly testing your site's usability and then streamlining the experience for the user, Propero can help you convert more sales and even spend less resources on call centres and dealing with queries.

Contact Propero to arrange a full usability test of your website today.

Why usability testing?

Put simply, usability testing measures the ease with which users can navigate your website and perform simple tasks. Is your shopping basket easy to see? Is your login page misleading? Is it easy to contact you? And so on.

With Propero's usability testing, we:

• Perform extensive and reliable testing on every aspect of your site
• Ensure that every page delivers a suitable call to action, or a clear navigation path
• Help you spend less on expensive help centre and support costs
• Help you understand your customers by embarking on their journey through your site – you can then adapt your content, products and services accordingly
• Develop and refine the information architecture of your site – honing in on what info a visitor needs, what they expect, and what they want.

Propero's usability testing

We'll work closely with your web development team to ensure that the process is fully understood and all recommendations can be easily implemented. Together we'll decide on the types of customers you expect to visit your site, the sorts of journeys they might take, and perform tests with neutral volunteers to collect independent research.

Get in touch with Propero today to discuss how usability testing can help your site convert sales.