Online Digital & Search Marketing Recommendations

“Details of the Recommendation: "Rory [De Niro, MD and Founder Propero Digital] as a person is someone I respect and admire, he is truly the expert in SEO and provides great advice and service at all times. What I like most about Rory is that you know that he is always fully supportive; he sets high standards and delivers them; he can be trusted and he is a man of great integrity. I must admit, I am very much a purist at heart - as opposed to an organizational politician - and it is heartening to know that Rory has the ability to work closely with me as well as providing great diplomacy at all times to others who know him less well.

Getting to the results... Rory De Niro and his excellent team have taken our technical team away from a point of minimal understanding of SEO with some even doubting the need for SEO. He has had a massive impact upon our business. Where Nationwide has followed his advice, implemented SEO copy provided by his team and done what was required we have achieved top 10 rankings for generic keywords e.g. 'mortgages' when previously we were nowhere to be seen. Where Nationwide has not followed his advice or people have suddenly decided that they can do it themselves we have seen up-and-down inconsistent rankings or no rankings. In this way, we can recognise the skills and knowledge.

About two and a half years ago, myself and Richard Clark recognized that the online acquisition strategy for Nationwide must include tracking to sale for all products, provide a quality MI solution, develop propositions for aggregators, have an affiliates program which was a success and crucially deliver SEO, web visibility and an optimized site for campaigns. As neither of us controlled the technical resource responsible for website build - nor could we command them directly - it was crucial we hired someone who could provide expert consultancy and help embed SEO into the business.

We were very lucky to have worked with Rory on part of this vision. Highly recommended."

Service Category: SEO Expert

Year first hired: 2007

Top Qualities: Great Results, Expert, High Integrity”

Digital Marketing Manager