Social media marketing

You've heard the buzz about social media marketing - and it's easy to see why it's getting so much attention. Tapping into social networks, which are often home to millions of users, seems like the holy grail of online marketing.

However, social media marketing is a delicate art – stumping many experienced advertisers and planners. Amidst such confusion, only a few companies understand how best to use these lucrative new resources.

Contact Propero – we can help you harness social media marketing power.

What is social media marketing?

People often refer to social media marketing as social media optimisation (when in reality the techniques used in search optimisation are very different). At its core, social media marketing is about communicating with your customers via online networks and other interactive means.

We all know of sites such as MySpace, Bebo, Facebook and YouTube. Each attracts millions of users and offers potentially huge returns on advertising spend. Tapping into these networks is the aim of our social media marketing service.

Here are some of the various ways that we can help you gain exposure:

• Targeted paid advertising slots on the largest social networking sites
• Viral marketing and video content delivered through YouTube, MetaCafe and other video sites, spreading your message in a witty, memorable and organic way
• Blogging to inspire, to provoke and to attract readers. If you're seen as an authority blog it can seriously improve your reputation and your site hits. (Plus, we'll help you understand the importance of your diggs and your twitters)
• Helping you avoid the “headless chicken” approach that so many companies seem to adopt when faced with social media marketing. We develop tight, practical plans for success.
• Create brand advocates to do your selling for you, including reputation management techniques
• Full monitoring and feedback so that you can track your campaign to the most minute detail.

Getting your voice heard

Propero's social media marketing service is all about interacting with the people who are listening, and letting them spread your message. We understand how ideas are taken up and distributed – and have a range of tactics to get your message out there.

If you want to get your voice heard in the chaotic world of social media marketing, contact Propero today.