SEO education and training
SEO education and training can lay the foundation for your business success online. By understanding exactly how your site relates to the search engines and your users, you can increase your site's visibility and start converting more sales.
We offer several kinds of SEO education and training courses, each adapted for slightly different needs.
Attendees of previous courses include small business owners, entrepreneurs, CEOs, web marketing agencies, teams from large organisations, technical departments, webmasters, web designers, copywriters - and anyone involved in marketing and selling online.
Our trainers and workshop leaders are some of the most experienced in the industry. They have given search engine optimisation training to multinational corporations, hosted sessions with hundreds of delegates, and conducted dozens of courses through the Bruce Clay Training School.
You can be sure that the information you learn is targeted, effective and up-to-date. Whether you're looking for an intensive and in-depth SEO training course, or an on-site SEO workshop using specific examples from your website and competitor sites - we can help.
Get in touch to find out how to start your SEO education.
SEO education: understanding core principles
PROPERO offers two main ways to start learning key SEO principles. Our SEO workshops are conducted at a location of your choice, usually in conjunction with an ongoing PROPERO SEO strategy. We'll look at your site and your competitor sites. The workshop is a great way to gain the basic knowledge you'll need to start putting some core SEO principles into practice.
Alternatively, our search engine optimisation training provides a comprehensive day or five-day session covering all of the main areas of SEO in detail. It's ideal for a range of people, including web designers, web marketers, technical departments, and anyone interested in best practice SEO.
Some of the areas that feature in all of our SEO education and training include:
- Main off-page tactics
- Keyword research and how you can discover powerful niche phrases
- Paid search and Google AdWords
- Using online tools and analysing your data
- On-page tactics
- Linking strategies
- Content marketing strategies
- Advanced social media tactics for SEO success
- Structure and navigation issues for SEO
- Blogging and content generation
- Analysing your competitors and your market
- Avoiding spamming or "black hat" tactics
SEO copywriting training
Compelling, useful content is one of the most effective ways to succeed online. Understanding how to get the most out of your copy and content can be a killer SEO strategy. Our web copywriting and SEO copywriting courses unlock the secrets behind writing for the web, helping you understand how users interact with your site and what you need to do to get them to take action. We also offer a one-day press release training course.
SEO education and training for future success
PROPERO's aim is to equip you with the knowledge you need to develop your website now and in the future for maximum search engine visibility. Understanding the basic ideas behind SEO and how the web works means that you can take more confident, long-term decisions about your online business. Contact us to find out more about SEO training and education.