Website Audit & Analysis – Is Your Website Costing You Sales?
Do you feel that your website could be generating more sales? A full website audit can help you identify the areas where your site could be improved - whether you run an e-commerce site or are simply advertising your services online.
Underperforming in several key areas could drastically reduce your traffic and conversions. That's why we focus on:
- Getting more traffic to your site
- Attracting the right visitors to your site
- Converting visitors into customers
There are unlimited ways in which a website can trip up on these issues. Thankfully, PROPERO understand the crucial factors needed for a site to attract more visitors, convert more customers and generate more sales.
The website audit process
PROPERO will work with you to identify your online aims and ambitions. Once we've agreed on these targets, we'll analyse your site to see what's needed to meet these goals.
What can website auditing achieve for your business? PROPERO's site audit is based around four areas:
- SEO: Is your site ranking in search engines for relevant terms? If not, we'll find out why. Are there additional terms that you could be ranking for that would lead to higher conversions?
- Content: Does your copy and site content present a clear, compelling picture of your business and give visitors a reason to buy from you? Does your site offer the type of content that your market is searching for?
- Design and website usability: Is your design putting people off? What about navigation and usability? Poor website usability can see you lose customers.
- Strategy: Are you focusing on the wrong areas for online success? Are you targeting the right markets?
From there, we'll agree on the action points you want to take to improve your online performance. PROPERO offer a full digital marketing, website analysis and SEO service. This is combined with our comprehensive analytics and keyword research. Ongoing testing is key to future success.
Get your website audit started...
Start website testing with PROPERO and you can develop a clear, achievable strategy to help your web sales soar. Our team have worked with hundreds of companies over the years to improve their web performance. Let us do the same for your business.
Contact us today to talk with one of our specialists about starting a site audit.