Reputation management – how do you control what's being said about your brand online?
Your reputation is your business. However, sometimes it seems impossible to control your online reputation. Search results about your business may not always be positive. As Google starts ranking blog posts and news stories among the top search results, this is a growing dilemma for all web businesses.
Our reputation management services focus on helping you protect what you may have spend many years, and numerous resources, on building: your brand. We can help you:
- Rank for relevant and positive news stories
- Find, assess and engage with any negative news stories to try and address the issue at source
- Monitor what's said about your company in forums, blogs and message boards
- React to any complaints quicker and more efficiently
- Stop ranking for any negative news stories, articles or phrases
- Engage and communicate with customers and bloggers
It's no longer about having complete control of your brand. It's about using the communication channels of the internet, opening up a debate, and engaging with web users to enhance your online reputation.
Remember – web users are a sophisticated audience. They're much more attuned to detect “spin” or “hype” and switch off when they find it. Get in touch with PROPERO to work with a company that truly understands the web and how online reputation management can help your brand thrive.
Why online reputation management?
Listening to your customers is a crucial part of any company's success. However, when you encounter bad press it doesn't always pay to come from a defensive position. Online reputation management helps you engage with customers to identify and address the root causes of negative comments – and not just put a sticking plaster over a broken bone.
A reputation management strategy should involve checking your rankings on all major search engines and a range of other resources. Blog aggregators such as Digg, blog search engines, news search, image search, and other specialist engines also require careful monitoring.
How reputation management fits with SEO
Search engine optimisation (or SEO) is the science and art of ranking for relevant content in the search engines. In terms of reputation management, SEO is crucial.
Not only can you stop your site from being associated with negative content, you can ensure that positive stories and content rank higher. This fits with your SEO because a true SEO campaign involves various strands of content development and online resources.
Your reputation and brand management service
PROPERO will work closely with you to identify the key areas of your business that might need managing online. Monitoring social media, search engines, specialist search engines, news feeds, aggregators, blogs and social media tags, we'll cover the entire web to protect and enhance your brand. Get in touch to discuss how to start online reputation management with PROPERO Digital today.