Learn how to write a press release
Press releases are a powerful part of any serious PR campaign. PROPERO's press release training courses can help you and your marketing team create an attention-grabbing news release that gets picked up by online and offline news services.
Whether you're already a press officer looking for some extra insight and inspiration, an executive interested in news distribution, or even if you've never written a press release before, our courses are ideal. You'll find out not only how to write press releases that generate interest, but also how to get them seen by the right people and how to harness the opportunities presented by online networks and social media.
Contact PROPERO now to talk with one of our team about press release training. You might want to combine this with web copywriting training, or as part of an overall web marketing strategy. Whatever your plans, we can help you come up with an affordable package.
Press release training summary
Our course will cover everything you need to know when writing press releases, including:
- Identifying your audience
- What news does your company have to share?
- Why do people read news?
- How does the press work?
- The right language for a press release – how to be engaging without being flowery
- Jargon-busting and connecting with your audience
- The three-part structure of a good press release
- The key factors that make a great story
- Format, length and style – press release convention
- How to make sure your heading grabs attention
- Where and how to harness the power of web news services and social media
- Who to submit to and when
- How your business press release fits in with your SEO and web marketing initiatives
- Common mistakes and how to make sure you're writing what journalists love
Your course will be presented by an experienced online PR, copywriting and journalism expert.
At PROPERO, we aim to make our courses interactive, specific to your business and inspirational.
Arrange a training session
We're happy to conduct your press release training either on your premises, or here at PROPERO. We're also happy to visit a hired facility, and can arrange this for you at a small extra cost. Many of our attendees are heads of small businesses looking to start their own press release writing, or press teams from larger organisations.
If you're looking to breathe life into your online press releases and capture the attention of the media, book a course today. Simply contact us by phone or email and one of our team will discuss your options and take a booking for any particular date.