Online PR
Once you have translated your website to target foreign markets and started a multilingual SEO campaign, it's time to consider your online PR and your reputation in different territories.
In fact, online PR fits naturally in with all of your other web marketing initiatives. It's about driving your site to the top of the search engines with clear, compelling content, ethical SEO and generating excitement through social media word of mouth.
With expert web copywriters, journalists and PR professionals in our stable, we can make sure that your content and web PR pack a punch, and reflect your brand and business aims.
Contact PROPERO to find out more about how you can start using the power of internet public relations in your international online marketing campaigns.
The new online PR
As search engines evolve, so too does online PR. Google Universal Search has opened up the way search results are listed - incorporating news, videos, press releases, blogs and images. Not only does this change the way search engine optimisation works, it has big implications for online international public relations.
Of course, if your website is targeted at an international audience, with several different languages and markets, your online PR gets more complex.
PROPERO's extensive experience in multilingual SEO, website translation, online PR and reputation management means that we can offer a comprehensive international service. This ranges from online press releases and marketing materials, to social media optimisation (web 2.0 PR) and news management.
The PROPERO public relations solution
PROPERO works closely with every client to create a bespoke international online PR campaign. No two projects are the same and we take great pride in working out unique and creative ways to develop and improve your brand online, no matter what geographic location you're targeting.
We'll employ an approach covering a variety of web marketing areas, including:
- Blogs and social media (Web 2.0 PR) – an amazingly powerful way to boost your online reputation and your search engine position.
- Press releases and news coverage – submitting releases to news sites can be a very quick way to appear in search results. Longer term, press release and news strategies can see your company forge a relationship with key media and news personnel.
- PPC campaigns and natural search – allow us to manage your multilingual SEO and PPC campaigns to get maximum benefit from your international digital marketing plans.
- Newsletters and email campaigns – a list of consenting names that have signed up to receive a newsletter or email update is one of the most effective ways to communicate directly with your customers about updates, offers or new deals.
- Newsfeeds and RSS – Use RSS technology to let customers know as soon as you have any news to share.
- Social media innovations - such as Digg, Technorati and Twitter – harness some of the applications in an increasingly wide and complex communication network.
Contact PROPERO today to discuss how we can work with you to create a unique online PR plan for your international web marketing campaign.