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	<title>Propero Digital &#187; &#187; global branding</title>
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		<title>Ebranding Mistakes fatal for Polish City</title>
		<link>http://www.properodigital.com/news/2008/12/ebranding-failure-turns-respectable-bialystok-into-gay-polish-city-on-google/</link>
		<comments>http://www.properodigital.com/news/2008/12/ebranding-failure-turns-respectable-bialystok-into-gay-polish-city-on-google/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 20:50:50 +0000</pubDate>
		<dc:creator>mhowell</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[ebranding]]></category>
		<category><![CDATA[global branding]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[reputation managment]]></category>
		<category><![CDATA[bialystok]]></category>
		<category><![CDATA[Białystok logo]]></category>
		<category><![CDATA[e branding]]></category>
		<category><![CDATA[fix ebranding failure]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[reputation management]]></category>

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		<description><![CDATA[Polish city Bialystok suffers PR disaster as online ebranding effort links them to New York gay community centre:  reputation management required!]]></description>
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