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	<title>Propero Digital &#187; &#187; Behavioural Marketing</title>
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	<description>Online Marketing Success: an information blog sharing the latest news on online business and marketing for companies with an internet presence.</description>
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		<title>Will Phorm Stay in UK?</title>
		<link>http://www.properodigital.com/news/2009/10/will-phorm-stay-in-uk/</link>
		<comments>http://www.properodigital.com/news/2009/10/will-phorm-stay-in-uk/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 18:44:18 +0000</pubDate>
		<dc:creator>SMC</dc:creator>
				<category><![CDATA[Behavioural Marketing]]></category>
		<category><![CDATA[behavioural advertising]]></category>
		<category><![CDATA[Phorm]]></category>

		<guid isPermaLink="false">http://www.properodigital.com/news/?p=258</guid>
		<description><![CDATA[
The controversial behavioural marketing company Phorm has been under constant criticism for several months.  The latest reports suggest that they may be pulling out from the UK altogether.
A spokesperson from Phorm said:
&#8216;Phorm remains fully committed to its operations in the UK.
&#8216;We continue to be active in the market and are confident of the opportunities [...]]]></description>
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		<title>Online Spend Overtakes TV Ads</title>
		<link>http://www.properodigital.com/news/2009/10/online-spend-overtakes-tv-ads/</link>
		<comments>http://www.properodigital.com/news/2009/10/online-spend-overtakes-tv-ads/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 18:12:50 +0000</pubDate>
		<dc:creator>SMC</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Behavioural Marketing]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online display]]></category>
		<category><![CDATA[online spend]]></category>

		<guid isPermaLink="false">http://www.properodigital.com/news/?p=256</guid>
		<description><![CDATA[For the first time ever online advertising spend  has overtaken spending on TV advertisements in the UK.  This is a sure sign that companies are really taking the power of internet marketing campaigns seriously.
A report from the Internet Advertising Bureau (IAB) found that £1.75bn was spent on online advertising in the first half [...]]]></description>
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		<title>Facebook Accused of Fraud</title>
		<link>http://www.properodigital.com/news/2009/08/facebook-accused-of-fraud/</link>
		<comments>http://www.properodigital.com/news/2009/08/facebook-accused-of-fraud/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 17:48:42 +0000</pubDate>
		<dc:creator>SMC</dc:creator>
				<category><![CDATA[Behavioural Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.properodigital.com/news/?p=220</guid>
		<description><![CDATA[Facebook is in the centre of a controversy as it has been accused of clickthrough fraud for the second time in one month. A case against Facebook has been filed in the US by Unifed ECM who are accusing them of charging for &#8216;non-existent, fraudulent or invalid clicks.&#8217;
Earlier on in the month RootZoo, a sports [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Nationwide Rejects Phorm</title>
		<link>http://www.properodigital.com/news/2009/07/nationwide-rejects-phorm/</link>
		<comments>http://www.properodigital.com/news/2009/07/nationwide-rejects-phorm/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 09:52:59 +0000</pubDate>
		<dc:creator>SMC</dc:creator>
				<category><![CDATA[Behavioural Marketing]]></category>
		<category><![CDATA[internet service provider]]></category>

		<guid isPermaLink="false">http://www.properodigital.com/news/?p=210</guid>
		<description><![CDATA[Nationwide building society is the latest company to pull out of the services that Phorm has to offer.  As previously reported Phorm&#8217;s targeted behavioural marketing service has been called into question after consumer groups complained that the service invaded people&#8217;s privacy.
Phorm&#8217;s service works via internet service providers recording their client&#8217;s browsing history.  This [...]]]></description>
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		<title>Phorm Hits Out</title>
		<link>http://www.properodigital.com/news/2009/05/phorm-hits-out/</link>
		<comments>http://www.properodigital.com/news/2009/05/phorm-hits-out/#comments</comments>
		<pubDate>Mon, 25 May 2009 13:33:29 +0000</pubDate>
		<dc:creator>SMC</dc:creator>
				<category><![CDATA[Behavioural Marketing]]></category>
		<category><![CDATA[reputation managment]]></category>
		<category><![CDATA[reputation marketing]]></category>
		<category><![CDATA[targeted behavioiural marketing]]></category>

		<guid isPermaLink="false">http://www.properodigital.com/news/?p=174</guid>
		<description><![CDATA[As previously reported Phorm are a search marketing company who are planning to launch Webwise, a behavioural targeting service. Webwise, will work through internet service providers (ISPs) and will use deep packet inspection to examine pages in order to analyse who is looking at what. They have received much controversy over the last year and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What are Personal Informatics?</title>
		<link>http://www.properodigital.com/news/2009/05/what-are-personal-informatics/</link>
		<comments>http://www.properodigital.com/news/2009/05/what-are-personal-informatics/#comments</comments>
		<pubDate>Fri, 15 May 2009 13:58:18 +0000</pubDate>
		<dc:creator>SMC</dc:creator>
				<category><![CDATA[Behavioural Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[personal informatics]]></category>
		<category><![CDATA[Search Engine]]></category>

		<guid isPermaLink="false">http://www.properodigital.com/news/?p=164</guid>
		<description><![CDATA[According to Wikipedia informatics is:
&#8216;The science of information, the practice of information processing, and the engineering of information systems. Informatics studies the structure, algorithms, behavior, and interactions of natural and artificial systems that store, process, access and communicate information.&#8217;
Personal informatics is information that applies to individuals. Information that is about them that can be gathered, [...]]]></description>
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		<title>Phorm Behavioural Marketing Controversy</title>
		<link>http://www.properodigital.com/news/2009/04/phorm-behavioural-marketing-controversy/</link>
		<comments>http://www.properodigital.com/news/2009/04/phorm-behavioural-marketing-controversy/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 14:21:16 +0000</pubDate>
		<dc:creator>SMC</dc:creator>
				<category><![CDATA[Behavioural Marketing]]></category>

		<guid isPermaLink="false">http://www.properodigital.com/news/?p=162</guid>
		<description><![CDATA[Phorm are a Delaware (US) company which have attracted a great deal of controversy and their service product has not even been launched yet. They will be providing online advertisers with the potential to target their customers with products and services based on the tracking of their online movements.
In theory the service is a perfect example [...]]]></description>
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