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	<title>Propero Digital &#187; &#187; AB Testing</title>
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		<title>SMX London 2008: Landing Page Testing &amp; Tuning</title>
		<link>http://www.properodigital.com/news/2008/11/landing-page-testing-tuning/</link>
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		<pubDate>Tue, 04 Nov 2008 18:47:28 +0000</pubDate>
		<dc:creator>mhowell</dc:creator>
				<category><![CDATA[AB Testing]]></category>
		<category><![CDATA[Landing Page Testing Tuning]]></category>
		<category><![CDATA[SMX London 2008]]></category>
		<category><![CDATA[Search Marketing]]></category>

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		<description><![CDATA[Graham Cooke, eCommerce Project Manager, Google commenced the Landing Page Testing and Tuning session by talking about conversion frameworks and marketing effectiveness:  driving the right person to your site.   Ok, when you get them there, are expectations met (tech)?  If yes, they will stay if no, they will bounce (how many people analyse their bounce [...]]]></description>
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