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	<title>Propero Digital &#187; &#187; SMX London 2008</title>
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		<title>Industrial Strength SEO</title>
		<link>http://www.properodigital.com/news/2008/11/industrialstrengthseo/</link>
		<comments>http://www.properodigital.com/news/2008/11/industrialstrengthseo/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 11:40:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[SMX London 2008]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Industrial Strength SEO]]></category>
		<category><![CDATA[SEO Big Sites]]></category>

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		<description><![CDATA[This part of the session was covered by Neil Stickells from Steak, who had some interesting experiences arising from working with a large online supermarket. 
Size doesn’t matter: 
Algorithms assess the quality of sites in the same way, whether they are a few pages or a couple of million – the same principles work, and there are [...]]]></description>
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		<title>SMX London 2008:  International SEO</title>
		<link>http://www.properodigital.com/news/2008/11/international-seo/</link>
		<comments>http://www.properodigital.com/news/2008/11/international-seo/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 19:17:16 +0000</pubDate>
		<dc:creator>mhowell</dc:creator>
				<category><![CDATA[International Search Engine Optimisation]]></category>
		<category><![CDATA[SMX London 2008]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[International SEO]]></category>
		<category><![CDATA[Search Marketing Expo]]></category>

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		<description><![CDATA[Moderated by Vanessa Fox of Search Engine Land, this session looked at how companies need to address working with other language markets.  Duncan Morris, director at Distilled was first to present: 
International SEO
By targeting multiple countries, you can generate more business, revenue, etc. However, generic TLD&#8217;s (top level domains &#8211; such as .com) can cause issues [...]]]></description>
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		<title>SMX London 2008: Landing Page Testing &amp; Tuning</title>
		<link>http://www.properodigital.com/news/2008/11/landing-page-testing-tuning/</link>
		<comments>http://www.properodigital.com/news/2008/11/landing-page-testing-tuning/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 18:47:28 +0000</pubDate>
		<dc:creator>mhowell</dc:creator>
				<category><![CDATA[AB Testing]]></category>
		<category><![CDATA[Landing Page Testing Tuning]]></category>
		<category><![CDATA[SMX London 2008]]></category>
		<category><![CDATA[Search Marketing]]></category>

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		<description><![CDATA[Graham Cooke, eCommerce Project Manager, Google commenced the Landing Page Testing and Tuning session by talking about conversion frameworks and marketing effectiveness:  driving the right person to your site.   Ok, when you get them there, are expectations met (tech)?  If yes, they will stay if no, they will bounce (how many people analyse their bounce [...]]]></description>
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		<title>SMX London 2008: Keyword Research Tools &amp; Techniques</title>
		<link>http://www.properodigital.com/news/2008/11/keyword-research-tools-techniques/</link>
		<comments>http://www.properodigital.com/news/2008/11/keyword-research-tools-techniques/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 15:51:09 +0000</pubDate>
		<dc:creator>mhowell</dc:creator>
				<category><![CDATA[Keywords]]></category>
		<category><![CDATA[SMX London 2008]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.properodigital.com/news/?p=7</guid>
		<description><![CDATA[Part of the SMX Bootcamp Track, the Keyword Research session covered this fundamental part of any effective search marketing programme.  Beautifully introduced by Chris Sherman, Christine Churchill of Key Relevance commenced with her presentation on Learning the Lingo of your customer.
If you can really get into keywords and understand the language of your customer, you [...]]]></description>
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		<title>SMX London 2008</title>
		<link>http://www.properodigital.com/news/2008/11/smx-london-2008/</link>
		<comments>http://www.properodigital.com/news/2008/11/smx-london-2008/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 12:47:49 +0000</pubDate>
		<dc:creator>mhowell</dc:creator>
				<category><![CDATA[SMX London 2008]]></category>
		<category><![CDATA[Microsoft Ad Center]]></category>
		<category><![CDATA[Microsoft Webmaster Tools]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Search Marketing Expo]]></category>
		<category><![CDATA[SMX London]]></category>

		<guid isPermaLink="false">http://www.properodigital.com/news/?p=5</guid>
		<description><![CDATA[Autumn in the UK’s Search Marketing world is rapidly becoming synonymous with British &#8216;leg&#8217; of the excellent conference series from Search Marketing Expo. The second SMX London kicked off with venerable Chris Sherman introducing a quality Microsoft double act which looked at the latest offerings from this major search engine.
ZhaoHui Tang, the Principal Group Program [...]]]></description>
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