Press Release Optimisation
Journalists and blog writers are always looking for good information for their sites. Press releases are a sure thing if you want to get your name out there. If the media like your information and it gets taken up by blog writers you have a good chance of increasing traffic to your site.
Here are some tips to help you optimise your press releases for the search engines.
Good copy
Good copy is essential. This underlies the basics of your press release and represents who you are as a company. Good writing, spelling and layout are important. Make sure you include the correct date and contact information. Is there a call to action that you want to include in your copy?
Keywords
Use your selected keywords in the body of your press release. Use them in the title of your press release and in any links or titles to images, videos or audios. This will help your press release rank in the search engines.
Newsworthy
Do you have something newsworthy to say. If not, save your press release for another day. Uninteresting information will not be passed on.
Links
Provide links in your press release that take readers to the best landing pages. Use keywords in those links. Providing links to your website will increase its ranking in the search engines.
Quotes
Journalists love quotes. People want to hear things that real people have actually said.
Website
Put your press releases on your website. Having a newsroom or media centre makes it easy for writers to find your press release. Allow them to subscribe to future press releases easily with RSS.
Promotion
Promoting your press release is essential. Capitalise on your efforts. There are various sites you can submit to:
OnlinePRNews.com
dBusinessNews.com
www.seenation.com
www.google.com/base
www.openpr.com
www.i-newswire.com