Google UK Speaks Out
Google Fast Flip, shows clips from newspapers and magazines as they appear on the original site. The layout is appealing and does contain a lot of news information. This fact has aroused a lot of criticism from Rupert Murdoch and other publishers who claim that Google is making money by ‘freeloading’ off journalist’s hard work.
Matt Brittin, Managing Director of Google UK, spoke about it to the BBC’s Working Lunch.
Brittin said that Google send 100,000 clicks a minute to news publishers sites but that publishers have control over whether they appear on Google search.
He said that the intention was for people to follow the Google links to the publisher’s sites and read the content from there. It is true to say that all that can really be read clearly from Google Fast Flip are the headlines. He added that free search was also a more cost effective way for publishers to distribute their material compared to traditional distribution at newsagents and that publishers choose to make their content free before Google ever came to prominence.
Brittin also added that publishers work with them to make money by using Google Adwords.
One of the problems faced by business is that so much has been available online for free for so long that this is what the public expect. This has been funded by advertising. Brittin agreed that experimenting with different models to see what consumers are willing to pay for is a good way forward. He said that there are: ‘Big opportunities for publishers. The way they can make money is by changing.’
He confirmed that Google has lost advertising revenue in the recession but not as much as traditional advertisers. He said that internet figures were still growing that that people were using the internet to find better deals and ways to manage their budgets.
January 16th, 2010 at 6:22 pm
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