As reported by Propero Digital, blogging is a very useful online marketing tool when used as a part of an overall marketing strategy. The launch of the latest iPhone model, 3GS, proves it. Furthermore its a viral phenomenon: its not just on the Apple blogs where people are hearing about the iPhone its on other people’s too.

A Nielsen Online report said that the buzz a week before the 3G S release increased its blog mentions by 1,226%. When the phone became available on the 19th of June, the blog figures doubled compared to the week before.

A positive blogging buzz is exciting for online marketing. Its viral potential is something that cannot be purchased but is only effective if the product is perfect for the market, otherwise the value of viral marketing turns on its head and becomes a quickly spreading disaster.

Apple was the most visited computer hardware manufacturer site in May 2009. It drew 55,716 visitors compared to Hewlett Packard therefore it’s potential for being picked up on blogging sites is therefore huge but it can happen for small companies too. All you need is something that captures the public’s imagination.

In 2008 two Northern Ireland students Paddy Donnelly and Lee Munroe, launched The Big Word Project which invited people to create a new dictionary. They sell words to individuals who can then link those words to their websites and thus ‘creating a new tapestry of words, meaning altogether different things.’ Currently they charge $1 per letter and the proceeds have gone to pay for their Masters Degrees. This site has attracted the attention of bloggers worldwide which has helped them to raise the money that they need.

Tags: Blogging, viral marketing

This entry was posted on Friday, July 3rd, 2009 at 8:43 am and is filed under Audience Engagement, Behavioural Marketing, Blogging, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.