Twitter was designed to be a micro-blogging (small messages that are published on-line) tool that can help you to keep in touch with people but how can your company use it to enhance brand recognition and further your overall marketing strategies?

Twitter is currently the fastest growing social networking site and showed an increase of numbers of 1,383% from February 2008 – February 2009. Its visitors increased from 475,000 in February this year to a staggering 7 million by March according to Neilsen Online.

It’s service is simple:

‘Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?’

Here are some specific ways you could use Twitter to good effect:

1. Register your brand name immediately. Even if you are not keen to use this medium this will prevent others from doing so.
2. ‘Tweet’ (the name for the messages that you send) updates about your company and the good things it is doing or promoting
3. Provide links to your ‘tweets’ to news and media channels
4. Encourage people that visit your website to include you in their twitter list of contacts
5. Use search engine search.twitter.com to find out what the general public are saying about your company and respond accordingly

Careful use is important
Use Twitter with care and consideration. Messages can receive negative comments as well as positive ones and entertaining any tit-for-tat communication with respondents will be counterproductive.

Tags: social networking, Twitter

This entry was posted on Tuesday, May 19th, 2009 at 8:11 pm and is filed under Audience Engagement, Search Marketing, ebranding, online branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.