Mobile marketing and mobile optimisation
Despite the ever growing number of people accessing websites from their mobile phones or Blackberry handsets, remarkably few businesses optimise their sites for mobile marketing.
Recent data suggests that UK mobile users are searching for a variety of businesses from their handsets, including cinemas, pubs, bed and breakfasts, restaurants, fast food companies, taxis, clothes stores, clubs and electronic and consumer goods stores.
Mobile optimisation is a way to ensure that not only is your website performing well on tiny handset screens, but that you're using every possible mobile marketing opportunity – from mobile SEO to mobile applications. Things have moved on beyond text message campaigns to sophisticated interactive ideas and social marketing strategies.
While businesses struggle to work out how best to harness this new opportunity, it's still possible for your company to get ahead of the curve. Contact us today to find out more about starting your mobile and 3G optimisation campaign.
How mobile marketing can help your business
Up to a third of people in the UK search for websites and information using their mobile phones. Nearly every new phone sold has some web capabilities – yet many businesses still fail to capitalise on this opportunity. Mobile marketing with PROPERO Digital can:
- Make sure your site is optimised for viewing on a handset – including removing unnecessary images, speeding up load times and streamlining information.
- Optimise your site to work best with the most searched for terms from mobile phones. These phrases can be very different from the types used on a home computer.
- Develop linking strategies that help you place high in mobile search engines.
- Help you combine your mobile marketing with other online and PR techniques, including using social networking sites.
- Develop specific mobile applications – a fantastic way to generate buzz and get your company noticed (not to mention create other revenue streams).
- Help you stay up to date with all the latest trends and technologies in the fast-paced world of mobile marketing
Mobile applications
Mobile applications are an excellent way to market your company or drive traffic to your website. There are dozens of variations – from business tools such as calendars and contact lists, to social media tools such as mobile Facebook games.
You can find out more on our mobile application page.
PROPERO's mobile web design and mobile SEO
PROPERO offers a comprehensive mobile web design and SEO service covering every aspect
of marketing using cell phones and PDAs. It's a complex area and every business requires a unique strategy.
Contact PROPERO today to talk with one of our mobile SEO experts about starting your mobile marketing campaign.