Mobile applications
Despite the huge opportunity presented by mobile advertising, surprisingly few businesses are taking advantage. However, as more and more organisations start to understand the benefits of mobile applications, this is an ideal time to get ahead of the curve.
Mobile applications are powerful because the are usually installed on a customer's phone. Think of it this way: every time that application is used it will either link to your site or mention your business (depending on what it does). If it's truly useful, it will spread around the globe through word of mouth – and your company name with it.
Of course, some applications are so good that you can charge a fee for their use.
Previously successful applications include software that converts your voicemail into text, free GPS tracking software for mobiles, Java mobile applications, movie and showbiz news, automatic blog picture update apps, cinema Bluetooth mobile applications and flash football games.
Free mobile applications can also generate buzz in the blogging and social network communities. Really useful apps can help you establish lasting relationships with consumers – and build trust.
Contact PROPERO to find out more about how you can start using mobile technology to promote your business and generate income.
Why mobile apps?
Creating a talked-about application can be a very successful marketing tool. Even if you don't charge a fee for usage, a free mobile phone application could draw in lots of traffic and get people excited about your company. So-called “handset resident” applications enable you to establish a lasting dialogue with your customers.
Mobile apps can also:
- Build up a targeted list of subscribers
- Connect your customers to your own social networks and microsites
- Help you stand out from the crowd, generate buzz
- Harness the power of user generated content to get people interested in your business, or visiting your site
- Work in tandem with existing mobile SEO or online marketing plans
- Generate revenue if you charge a small fee for download and usage
- Attract users with a free application
- Use video streaming and video technology to spread your viral advertising campaign via mobile networks
- Tap into lucrative youth markets
Mobile applications aren't just suitable for tech companies or media sites. All manner of applications have been created in the past, relating to everything from retail to newscasting. Whatever your industry, you could set yourself apart from your competitors with a unique mobile application.
PROPERO's mobile apps
Maybe you have an idea for an application but don't have the skillset to create it. Perhaps you're not sure where to begin and need to work with a creative team to come up with a fresh idea. Whatever your situation, PROPERO can help.
Contact PROPERO today to talk with one of our experts on mobile phone applications.