Microsites – targeted online marketing

In the complex and expanding world of online marketing, microsites can help you sharpen your focus. Microsites (sometimes known as “minisites”) are basically small-scale websites, usually designed with very specific targets in mind (for example a particular product sale, or new company service).

Microsites are extremely effective in conjunction with a contextual advertising campaign and search engine optimisation. They also offer a cost-effective, and more flexible alternative to pay-per-click advertising.

Contact Propero to talk with one of our web marketing experts about how a microsite could boost your business sales online.

Why use a microsite?

Let's say you have a great new special offer you want to promote. Or, perhaps you've got some excess stock that needs clearing. Maybe you're even trying to launch a brand new service through your existing company. Whatever your situation, these are all ideal reasons to think about using a microsite.

The benefits of microsites:

• Channel your visitors to a microsite that encourages a very specific action (unlike a general website where you may offer several services)
• Try a new design, new product or new approach without altering your main company site
• Measure the results clearly and easily. Microsites are usually designed to achieve one or two specific goals (for example, sign up to a mailing service, or buying a particular product etc.)
• Promote brand new merchandise with an aggressive, targeted campaign
• Use a microsite as a platform to expand your web presence
• Use highly targeted SEO and web marketing techniques, usually resulting in a much greater return on investment
• Target specific geographic areas, or specific types of consumers with an optimised microsite
  
• Separate sensitive pricing deals from different buyers (for example business and wholesale rates from general customer prices)

Propero's microsite solutions

Propero offers cost-effective microsite solutions to a range of SMEs and large businesses. Our microsites are expertly designed and highly targeted with intensive SEO techniques. Our wealth of SEO experience, combined with a rich pool of web development talent, means that we can offer a complete turnkey microsite solution.

Contact us now to discuss how Propero can create a killer microsite for your company.