Internal and external link building
Many search engine optimisation campaigns fail through a lack of suitable link building strategies. All the major search engines (and Google in particular) measure inbound links as an indicator of site popularity and relevance. Think of links as a series of ticks against your name. The more ticks you have from reputable sources, the more likely you are to rank higher.
However, not all links are created equal. Google ranks links in terms of relevance and quality, meaning that one link from a related website is much more useful than dozens from a “link farm”.
PROPERO offers an extensive internal and external link building service that provides permanent, targeted and high-quality links. Contact us to talk with one of our dedicated search experts about your options. Internal and external link development needs to be undertaken alongside an effective SEO campaign. We can even help you with international link building and multilingual SEO.
Internal linking
A more straightforward option than external linking, building internal website links can enhance your site's overall performance. Aside from any benefits to your search engine rankings, a good internal link structure can improve your site's functionality, making it easier for visitors to navigate (and therefore easier to buy your products and services).
External linking
Your external (or inbound) links give search engines a snapshot of your company's reputation, popularity and importance. If the sites linking to you are seen by the engines as high quality, then this reflects better on your business. Some agencies may offer to sell you thousands of links from so-called "link farms". We focus on building a quality external link structure. This can be through reciprocal linking, blog posts, link bait or other methods.
Attracting links can have something of a snowball effect. As you start to rank higher on the search results, and if your products, services and content are all valuable, then websites will naturally start linking to you more. The links themselves will also bring traffic to your website, not just enhanced rankings. That's why “link farms” are a waste of time that can be more damaging than beneficial.
Maximising your link development strategy
External and internal website linking strategies work best alongside other optimisation techniques such as paid search and organic search engine optimisation.
Contact PROPERO to find out how we can help you develop an effective linking strategy for your site. One of our dedicated SEO specialists will be happy to discuss your options.